Play Bigger

by Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney

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This groundbreaking book challenges the traditional notions of how companies create and dominate markets. It presents a new approach called category design, which emphasizes the importance of creating and owning a market category rather than simply competing within an existing one.

The authors argue that companies that successfully define and dominate a category become the industry leaders, leaving their competitors in the dust. They provide valuable insights and practical strategies for entrepreneurs, business leaders, and marketers to identify and create new market categories that disrupt industries and capture customers’ attention.

Drawing on extensive research and real-world examples, “Play Bigger” offers a comprehensive framework for category design, including the steps to identify an opportunity, develop a compelling category narrative, build a community of followers, and establish a dominant position in the market.

This book is an essential read for anyone looking to transform their business and achieve long-term success. It challenges conventional thinking and provides a roadmap for creating a category king that can reshape industries and drive exponential growth. Whether you’re a startup founder or a seasoned executive, “Play Bigger” will inspire you to think big, think differently, and play to win in today’s competitive business landscape.

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