The Tools

Designing a business is a journey.
Your needs and challenges will change as you grow.
Our tools will support you every step of the way.

Use these tools as you begin, and periodically use them as you continue to develop your business. Once you become familiar with them, you will be amazed with how fast you can gain insights that have been just out of view.

Tools Facets
  • All
  • Foundation
  • Founder's Health
  • Product
  • Strategy
Tools Search
Tools Facets Mobile

Affinity Mapping

Affinity Mapping enables teams to organize and make sense of complex information, ideas, and insights.

60 minutes

Barriers to Entry Analysis

Barriers to Entry Analysis, influenced by Michael E. Porter’s Five Forces framework, is a critical business strategy tool used to assess the level of difficulty for new entrants to enter a particular market or industry.

120+ minutes

Business Model Canvas

The Business Model Canvas is a powerful strategic management tool that helps businesses understand, analyze, and communicate their business model effectively.

30 minutes
PDF available

Desktop Research

Desktop research is a crucial component of entrepreneurial success, providing entrepreneurs with valuable information and insights to make informed decisions. 

∞ minutes

Empathy Map

Get to know what motivates your user. The Empathy Map is a strategy tool that helps entrepreneurs gain a deep understanding of their target customers.

60 minutes
PDF available

Entrepreneur Self-portrait

Paint a picture of yourself and your role in the business.

30 minutes
PDF available

Experience Map

Understand your users’ thoughts, emotions, and interactions with your product. Gain valuable insights with our experience mapping tools.

30 minutes
PDF available

Find your Why

Uncover your unique purpose and align it with your business using this impactful strategy tool. Clarify your ‘why’ for success.

30 minutes

Hypothesis Canvas

Become a product scientist by converting your assumptions into hypotheses that can be tested.

30 minutes
PDF available

Joy on Demand

Discover Joy on Demand, a powerful business tool for entrepreneurs to foster happiness and well-being in their personal and professional lives.

60 minutes
PDF available

Lottery Canvas

The Lottery Canvas is a unique business strategy tool that allows entrepreneurs to explore their aspirations and priorities through a creative exercise.

30 minutes
PDF available

Mindfulness

Enhance your self-awareness with mindfulness – a tool for founders to be fully present, aware of thoughts, emotions, and body. Prioritize your health.

15 minutes

Mindmapping

Mindmapping is a powerful tool that aids in visualizing and organizing ideas, concepts, and information. It provides a structured approach to brainstorming, problem-solving, and strategic planning.

30+ minutes
PDF available

Money Meaning

Reflect on what motivates you and find your true purpose.

20 minutes
PDF available

Now and New Now

Design your path to success with powerful visual roadmaps. Plan your journey step by step towards your goals with ease and clarity.

30 minutes
PDF available

Persona Canvas

Create a detailed profile of your user

60 minutes
PDF available

Storyboards

Uncover the narrative driving your product’s success using the storytelling method favored by Hollywood blockbusters.

30 minutes
PDF available

SWOT Analysis

Gain insights into the internal strengths and weaknesses of your business, as well as external opportunities and threats.

60 minutes

Value Proposition Canvas

The Value Proposition Canvas is a strategic tool used in business and product development to create, analyze, and refine a value proposition.

60 minutes
PDF available
Business Design Tools