The Mom Test

by Rob Fitzpatrick

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“The Mom Test” by Rob Fitzpatrick is a practical guide for entrepreneurs on how to effectively validate their startup ideas by talking to customers. The book emphasizes the importance of asking the right questions and gaining valuable insights from conversations with potential users. Fitzpatrick provides actionable advice on how to avoid common pitfalls and biases that can lead to misleading feedback. By following the principles outlined in “The Mom Test,” entrepreneurs can refine their product ideas and build successful businesses based on genuine customer needs. This book is a must-read for anyone looking to launch a startup with a solid foundation of customer validation.

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