Hypothesis Canvas

30 minutes

Become a product scientist by converting your assumptions into hypotheses that can be tested.

Leaping into the unknown is a lot easier when you have a plan, and when you know what you don’t know. Our tool, the Hypothesis Canvas, can help you to scope your assumptions, understand their risks, and reflect on outcomes, ultimately leading to more informed decision-making and greater chances of success.

The Hypothesis Canvas is based on the scientific method of hypothesis testing, which involves making a clear and specific prediction about the outcome of an experiment or test, and then gathering data to support or refute that prediction. By using the canvas, you can develop and test your own hypotheses, assess the risks associated with each assumption, and refine your strategies based on the outcomes of your tests.

To make the most out of the Hypothesis Canvas, follow these simple steps:

  • Identify the key assumptions (hypotheses) that you want to test. Be specific and focus on the most critical assumptions.
  • Test your assumptions. If you need to test different aspects of your product, create separate canvases for each case. Combining too many different things will reduce your ability to measure outcomes accurately.
  • Assess the relative risk of each hypothesis in terms of time and money. This will help you to prioritize and allocate resources more effectively. If you’re not sure how to do this, work with a member of your team or seek mentorship from a specialist.

By following these guidelines, you can use the Hypothesis Canvas to develop a clear and structured plan for testing your assumptions, leading to better-informed decision-making and a greater chance of success. Don’t let uncertainty hold you back – take the leap with confidence and a solid plan in place!

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